Hey everyone,
Hopefully you don’t mind me doing a podcast style newsletter today. I’ve been exhausted this week and everytime I try to write I’ve been running into a writer’s block so I figured me just saying what I’m thinking would be smoother.
With retainers signed this week, we celebrate a $200K milestone. It’s been almost a full yr since Crafted was born (by the end of this month lol) and I figured I’d share a few of the ideas and values that has allowed me to create this brand in a way that works for me. I took my own route, did things that felt right and so far so good. I might as well share this with you today.
Thank you for your encouragement and interest in this stage of my life, it means a lot to me and it's been a journey reshaping how I picture my future. I'm grateful for you and because I am I want to share how I "kept the lights on" and how I continue to as we celebrate this milestone -- also my first full year as a founder / entrepreneur.
What I cover in this mini podcast:
Scaling The Partnership Model
Building a strong brand from creating your own lane
Going the opposite of the popular beliefs
A bit of my backstory and how that has shaped the brand
I won’t always do an audio version unless you like this one, but today I was too damn tired to write lmao so the next will be written per usual. Hope you enjoy it, looking forward to your thoughts.
Much Love,
-Dexter
"Keeping The Lights On"